Meet Dainty Duck: the loo cleaner with a feminine touch https://ift.tt/38oZ8Mr Rebecca Smithers Consumer affairs correspondent Household brands’ mascots have undergone a makeover ahead of International Women’s Day He’s the jolly bearded Father Christmas lookalike who for decades has dominated the seas – and our TV screens – as the familiar face of Birds Eye frozen fish fingers. But with a handful of fellow male advertising mascots Captain Birds Eye has been temporarily elbowed aside – and replaced with a more youthful female equivalent – in a new drive to highlight the lack of women fronting some of the UK’s top household brands. Continue reading... https://ift.tt/eA8V8J March 06, 2020 at 02:01AM

Household brands’ mascots have undergone a makeover ahead of International Women’s Day

He’s the jolly bearded Father Christmas lookalike who for decades has dominated the seas – and our TV screens – as the familiar face of Birds Eye frozen fish fingers.

But with a handful of fellow male advertising mascots Captain Birds Eye has been temporarily elbowed aside – and replaced with a more youthful female equivalent – in a new drive to highlight the lack of women fronting some of the UK’s top household brands.

Continue reading...

from The Guardian https://ift.tt/38oZ8Mr