John Lewis launches hand-me-down clothing drive https://ift.tt/3cebydv Rebecca Smithers Consumer affairs correspondent Retailer seeks to cut fashion waste with children’s coats featuring reusable name tags John Lewis is tackling fashion waste by launching a hand-me-down drive with extended name labels attached to children’s coats that can be easily amended by parents. The department store chain is introducing organic cotton labelling inside its own-brand children’s coats so the new owner can cross out the name of the last person and write a new name. Coats have been chosen to test this labelling because they have a long life and are often the most costly garment for parents. Continue reading... https://ift.tt/eA8V8J February 29, 2020 at 02:01AM

Retailer seeks to cut fashion waste with children’s coats featuring reusable name tags

John Lewis is tackling fashion waste by launching a hand-me-down drive with extended name labels attached to children’s coats that can be easily amended by parents.

The department store chain is introducing organic cotton labelling inside its own-brand children’s coats so the new owner can cross out the name of the last person and write a new name. Coats have been chosen to test this labelling because they have a long life and are often the most costly garment for parents.

Continue reading...

from The Guardian https://ift.tt/3cebydv